El Segundo | November 2026
East Side Growth: Sports, Surf, and a Data Center Fight on the East Side
In El Segundo local news, the city’s east side keeps drawing big investment. The L.A. Sparks are building a $150 million training center, a $175 million surf park is moving through approvals, and a data center plan was pulled in July 2026 after residents pushed back. None of these projects is housing, but each one shapes El Segundo real estate: who works here, who wants to live here, and what nearby land is worth.
El Segundo Local News: The Sports Corridor Keeps Growing
Construction is moving on the L.A. Sparks’ $150 million, 55,000-square-foot headquarters and training center on Rosecrans Avenue, just east of Sepulveda Boulevard. The team calls it the largest investment ever made in a single women’s sports team. It’s designed by Gensler and set to open before the 2027 WNBA season.
With the Sparks, El Segundo becomes home to the practice facilities or headquarters of five pro teams: the Chargers, Lakers, Kings, Rugby FC Los Angeles, and the Sparks. The city says it will be the only one in the country with five. The Chargers’ 145,000-square-foot campus, The Bolt, opened in 2024 less than two miles away.
These facilities employ coaches, trainers, medical staff, front-office teams, and facility crews, alongside El Segundo’s large aerospace and tech employers.
A $175 Million Surf Park Heads to El Segundo
In 2025, an owner of the Palm Springs Surf Club and a company tied to Vinny Smith’s Toba Capital bought about 10 acres on a former aerospace campus for $54 million, according to the Los Angeles Times. The seller was Continental Development, according to the Orange County Business Journal.
The plan is a wave pool with a lagoon of about 2.2 acres holding roughly 5 million gallons of water. The developers valued the project at $175 million. The site sits near Topgolf and the Chargers’ campus.
The El Segundo Planning Commission approved the project on August 13, 2026, and the City Council hearing was scheduled for September 15, 2026. City leaders have been openly supportive.
Why a Data Center Plan Failed in El Segundo
In July 2026, developer Eight Form proposed demolishing the Hyatt Place hotel at 750 N. Nash Street and building a five-story, 230,780-square-foot data center with about 50 megawatts of capacity, according to DatacenterDynamics.
At the July 9 Planning Commission hearing, residents spent about three hours raising concerns about noise, water and electricity use, and whether the site was suitable. Before the commission could vote, Eight Form’s founder withdrew the application. The plan had been public for less than two weeks.
El Segundo already hosts data centers run by Digital Realty, Equinix, and Serverfarm near Nash Street and El Segundo Boulevard. Its location next to LAX and major fiber routes makes east-side land attractive to tech users.
What East-Side Growth Means for El Segundo Apartment Buildings
Steady renter demand. More employers in a city with little new housing supports occupancy. Many workers want to live close to work, and El Segundo’s limited supply keeps well-located rentals in demand.
A stronger lifestyle story. Pro teams, Topgolf, and a wave pool add to El Segundo’s appeal for tenants comparing it with Manhattan Beach, Playa Vista, or Culver City. See how neighborhoods compare in our neighborhood guides.
Rents, not a windfall. None of these projects will raise rents on its own. Trulia shows El Segundo’s average rent up just 1.3% year over year as of August 2026. The job base supports stability more than sharp growth in the real estate market.
Residents have real influence. The data center fight shows how fast neighbors can stop a project. If you’re planning a renovation, addition, or redevelopment, plan your community outreach early.
Land is in demand. A $54 million land deal and a plan to replace a working hotel both show how investors value the east side. That supports values for nearby investment property, and our seller’s process shows how we turn that story into a stronger sale.
At Jack McCann Multifamily Advisors, we’re telling El Segundo owners to put a number on what this growth means for their buildings before they decide to hold, refinance, or sell. Our free Stress Test is a quick way to start, and you’ll find more local updates on the JMMA blog.
El Segundo Real Estate FAQ: Sports, Surf, and Data Centers
Will the sports corridor push rents up for El Segundo apartment buildings?
It supports demand more than it drives rent growth. Trulia shows El Segundo’s average rent up just 1.3% year over year as of August 2026. The bigger benefit is stable occupancy and a stronger case for value when you refinance or sell.
When will the Sparks facility and the surf park open?
The Sparks plan to open their training center in time for the 2027 WNBA season. No opening date has been announced for the surf park, which still needed final City Council action after the Planning Commission approved it on August 13, 2026.
Could the data center plan come back?
The application was withdrawn at the July 9, 2026 Planning Commission hearing, so nothing is pending. A new proposal would have to start the process over, with new public hearings.
Is east-side growth a good sign for buyers of El Segundo investment property?
It supports long-term renter demand, because more employers are moving into a city with very little new housing. Buyers should still underwrite modest rent growth, since rents have been close to flat. The value comes from steady occupancy, not quick rent jumps.
How should sellers in the El Segundo real estate market use this news?
El Segundo’s growing job base and sports corridor are a story buyers want to hear, so make it part of how your building is marketed. A $54 million land deal on the east side also shows how investors value the area. Start with an up-to-date valuation so you know what your building is worth today.
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Sources: L.A. Sparks facility announcement (September 24, 2025); City of El Segundo press release on the Sparks facility (September 24, 2025); Commercial Observer (September 2025); Urbanize LA (March 24, July 6, July 13 and August 11, 2026); Los Angeles Times (October 25, 2025); Orange County Business Journal (2025); City of El Segundo, Pending Projects page (accessed November 2026); DatacenterDynamics (July 2026); Trulia rental market data (August 2026).
